Getting Corporate Sponsors for a Rodeo Riding TV Show

Having produced a successful rodeo riding TV show, the next step will be that of getting corporate sponsors for it. These are the people who would finance the show, in exchange for opportunities to run their ads in the course of the show. So when we make reference to getting corporate sponsors for a rodeo riding TV show, we are dealing with the question of how to monetize the show.

Of course, if yours is a spectacularly successful rodeo riding TV show, you may not have difficulties getting corporate sponsors for it. In fact, you may face a paradoxical situation — where the corporate sponsors would be the ones fighting for an opportunity to sponsor the show. It is akin to the way someone with an excellent credit rating keeps on getting all manner of offers from banks. So, for instance, as a person with an excellent credit rating, you go to your mail box on a given day – only to find an invitation for you to go to the getmyoffer.capitalone.com application page and apply for a credit card there. And even before you consider how to respond to the get my offer from capital one deal, you have another bank offering you another credit card deal… such is the life of an individual with a good credit rating. And in a similar way, if you have a particularly successful rodeo riding TV show, you are likely to have corporate sponsors falling over themselves to sponsor your show. In that case, the best thing to do would be to subject them to a bidding/auction process, where you select the highest bidder.

If you don’t have corporate sponsors falling over themselves to sponsor your show, the onus would be on you to search for them. This may be a question of preparing proposals, and sending them to the sponsors, showing them how they stand to benefit by sponsoring your show. You may target companies that sell horse products, horse betting companies, firms that sell adventure packages… and so on. So this is about focusing on the varieties of companies that would be interested in the sort of audience that a rodeo riding TV show is likely to draw.

Organizing a Rodeo Riding TV Show

It is possible for you, as a rodeo riding professional, to make some money by running a rodeo riding TV show. This may be a show where key rodeo riding competitions are covered. Or it may be a show where rodeo riding training sessions are covered. It could even be a reality TV show: revolving around the lives of people who are involved in rodeo riding.

In organizing a rodeo riding TV show, you need to:

  1. Identify the TV channel where the show would be aired: this may be, for instance, a sports TV channel.
  2. Get into a contractual agreement with the TV channel management: in the contract, you’d state what you will be delivering and what you’d be getting in exchange.
  3. Set up the production team for the rodeo riding TV show: the team would include the rodeo riders, the cameramen, the lighting crew, the editors… and so on.
  4. Start recording the rodeo riding TV show episodes: so this is just a question of selecting a venue where you’d be filming the show from, and  just getting the cameras rolling.
  5. Edit the rodeo riding TV show episodes before airing them: a well-edited show will always have better reception than a poorly edited one. You therefore need to put in some real effort into the editing task.

The most important thing is to ensure that you have a truly interesting TV show. Remember, the people who will be watching the show will have foregone other activities, in order to watch it. For instance, you may be dealing with a viewer who works at CVS Health. He could have gone to the mycvshr login page, signed in there, and checked his work schedule, only to realize that he was scheduled to be off duty on a given date. Then he decides to watch your rodeo riding TV show, rather than spending the time taking his pet dog for a stroll. By watching your rodeo riding TV show, he would essentially be sacrificing time that he would otherwise have spent on another activity. You therefore better be sure that the TV show you are presenting is indeed worthwhile.